TARGET AUDIENCE
Typical Audience
Debra MacMillan
Age 19
Boyfriend
White
Middle classed
Lives with her mum, step dad, younger brother and 2 younger sisters in a council house in the outskirts of a big town
Studies beauty therapy and works part time at the cinema distributing popcorn
Debra enjoys going out drinking with her mates on the weekend, either to a friend’s house or out clubbing. Aims to become a hair dresser and one day open her own salon 
Tyrelle
Age 21
Black
Single
Upper middle class
Lives at home with mum and dad in a nice house in the suburbs
Studies sports at university and a part time bartender
Tyrelle enjoys playing sports such as football and cricket. He also plays alot of video games in his spare time. Aims to become a P.E teacher or personal trainer.
Our target audience is aged from 15-late 20s. Lower to upper middle class males and females. Although predominately more males. We have aimed the film at this type of audience as they are the main cinema customers. Our target audience would mainly be from the working class as and at a wide variety of classes to optimise viewers. We’ve tried to achieve this by creating character that the tagert audience would be interested in. By making them roughly the same age and of the same class we hope the audience would be attracted to Bill. We have kept the violence, swearing and sexual content to a minimum of BBFC guidelines to make Bill no more restricted than a 15 so we don’t lose any of our audience and opening it to the wider public. We took our questionnaire results into consideration as this was from our target audience that we needed to cater to, so tried to make a contemporary film, with added noir aspects and stylistics.
Attract/address the audience
We tried to make a story line that the audience would buy into. And make it based in a place that our target audience may have grown up or are currently occupant. We also made it so the audience could relate to on so many level; Abusive relations ships, Making hard decisions, Taking the wrong path in life, Growing up in a rough area, all things that our target audience may personally have encountered or know people that have.
The characters were based on people that actually exist in real life, we all know a ‘jack the lad’ and a mysterious girl. The ordinary type of people caught up in sticky situations to get out of hand, and try to make the audience feel interacted as this could happen to someone they know or themselves and can relate. And the costumes reflected the commonness of the characters of the casual clothing, to how they act.
We tried to incorporate the titles in with the shots and editing so that the audience could digest the text whilst consuming the footage but also to keep the audience interested and reframe them from getting bored of solid text. We also tried to keep the pace of the piece quite fast to keep the audience attention and interested. But not too fast that you can’t see the emotions and the ideology behind some shots eg blood on the hands and sitting all alone, feeling alone in the world. We used a piece of music that we thought would give an effect of uneasiness and that something had done wrong. Music that gave an edge on the whole piece further more leaving the audience questioning.
We hope the attraction came from the setting of your average place in England that everyone has seen, been to, lives in. And that the characters are easily related to and that people know or are just like these character. Also that the storyline can be interpreted to so many things that people also can touch into; violence, relationships, love. And that the enigma of what happened and the questions keep them hooked and really involved in the story and the character groups?
How did our film represent different social groups
No comments:
Post a Comment